The Gillette Company was in search of a new web presence for the Right Guard Extreme Team. With a target audience of ages 14-25, RightGuard.com is a site for youths to checkup on X-treme sports heros like JJ Thomas, DK Bike team, and Caine Gayle.
The site launched with an ad campaign for their new deodorant product "Cool Spray." Online banner ads were created in conjunction with BlackBullet and Fuse. Ads where placed on some of the most popular youth sites.
Since the launch of the site, there have been regular news updates and prize giveaways.
Launch Project
The site launched with an ad campaign for their new deodorant product "Cool Spray." Online banner ads were created in conjunction with BlackBullet and Fuse. Ads where placed on some of the most popular youth sites.
Since the launch of the site, there have been regular news updates and prize giveaways.
Launch Project